Hello, my name is Daysha Catchings and I currently reside in Las Vegas, Nevada. I am originally from Long Beach, California. I have been a resident in Las Vegas for 7 years and a currently working as a Marketing Manager at MGM Resorts . I am pursuing a master's in Hospitality Administration at University of Nevada, Las Vegas.
This is currently my fourth class as a graduate student at UNLV. As a Marketing Manager at the corporate office of MGM Resorts, I facilitate the day-to-day operations of the Brand Strategy department which includes executing marketing campaigns, promoting activations on properties, and writing online content utilizing search engine optimization keywords.
Portfolio Marketing Manager
- Implement marketing strategies of the Brand Strategy department
-Analyze SEO analytics to create content for corporate website
-Write creative briefs and open project requests with Internal Agency
-Partner with Executive Director to create vertical campaign
initiatives and supervise campaign development
- Collaborate with marketing managers to maintain brand presence of owned hotels
-Maintain governance of on-property assets, website assets,
mobile assets, and content calendar
Communication Coordinator
-Developed marketing strategies for events on property
-Maintained marketing campaign calendar
-Wrote copy for weekly e-blasts, quarterly newsletters, and SOPs
-Maintained governance ofwebsite assets
-Wrote online content for corporate website
Quality Specialist
-Maintained shipping operations for multi-million-dollar accounts
-Marketed cost-effective shipping methods to UPS customers
-Participated in the development of shipping label portal
-Ensured vendors’ shipments were delivered timely
-Represented UPS Freight at trade conventions
-Processed MGM Resorts shipping invoices through COUPA
University of Nevada, Las Vegas
California State University, Long Beach
Communicative
Content Marketer
Project Manager
Collaborative
Detail-Oriented
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